Want to understand today’s top PC Brands — and to know which buyers the majors are actually reaching? Want to know how similar — or how different — HP and Dell Workplace PC users are? The Technology User Profile — Workplace PC Brand Profile Report examines today’s complex environment of technology users to deliver the facts you need on today’s technology use, and tomorrow’s trends. Now a single report gathers summary results from a large representative sample of thousands of Workplace PC users on their habits and plans for use of PCs, the Internet, printers and software. Find out top activities using workplace PCs, Internet users’ activities, where PCs are purchased, geographic concentrations and more. You see precise, actual information on how they buy and use technology, not speculations or predictions of what they might be doing. The Workplace PC Brand Profile Report is built on the strength of Technology User Profile, conducted continuously since 1983, providing a rich, comprehensive examination of the key aspects of computer technology use across the complete spectrum of environments and buyers. Using the Technology User Profile — Workplace PC Brand Profile Report gives you the confidence of targeted research, available today, drawn from a current and complete range of real world users. It’s the most effective way to get the kind of analysis you need — concise, focused and immediately available. In the Workplace PC Brand Profile Report, you’ll find details on buying habits, usage and plans in a variety of categories, and zero in on the key information you need to answer questions like the following: • Where are personal computers installed? How many are in U.S. businesses? • What is the profile of Dell users, compared to Apple, HP/Compaq and Gateway/eMachines users, in terms of their age, gender, technology usage, technology activities/behaviors, shopping/buying behavior and attitudes? • Who’s connected to the Internet and how? How does Internet use differ by brand of PC? • Which retail outlets (Wal-Mart, Circuit City, Best Buy, CompUSA, Target, Costco, etc.) are people shopping (both for online and in-store shopping)? What is the profile of buyers who frequent each retailer? • Besides the workplace, where are workplace PC users using their PCs (e.g. home office, living room, cybercafé, train, plane, library, hotel, etc.). and for which activities do these PC users use their PCs? • How do workplace PC users use the Internet? Answers to these questions and more are available in the Technology User Profile — Workplace PC Brand Profile Report. Each finding is presented in table form. The complete report is available now. |
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