Music Downloaders-Consumer Tech Index
Product Description
Nearly one in four households regularly download music. At 23% of online households, this activity is neither widespread, nor only on the fringe.
The Music Downloaders Consumer Tech Index reveals who these music-loving consumers are, what else they are doing with their computers, phones, and other tech products, what’s being used, what it’s being used for, who is using it, and how many there are.
This Consumer Tech Index includes these key differentiators that set these particular music listeners apart:
Activities: Music is not their only unique use for thier online PC, they are also above average in having many ways to use their PCs for fun, imaging, and communications. They also put energy and resource into managing the music they download, storing some online and sharing music playlists.
Mobile Phones: They are more active than average in using their smartphones. Smartphone or feature phone use, what they do with their phone, the brand and Smartphone operating system, and carrier
Social Networking: How they use social networks and which ones they distinctively use, from Facebook to Google+
PC: where else computers are used, how many leave home, the brands, form factor (tablet, netbook, notebook vs. desktop), and operating system
Planned Purchases: The tech products they plan to buy
Devices and Services: The other tech products they use and how they use them, from Game Consoles to PDAs, connectivity services, to eReaders
Shopping Behavior: Where they shop online vs. retail, from Best Buy to WalMart
Printing: The number of printers they use, how and what they print, and when they use special paper
Personal Demographics: The key socioeconomigraphic characteristics that stand out, from age and gender to Employment status and the industry they work in
Usage: Their profile of using PCs, Smartphones, and Basic Feature Phones
Household Demographics: The makeup of their household including ages of children and household size
Attitudes: How they feel about having newer vs. older tech products, plans to change carriers, and about tech complexity
In the Music Downloaders Consumer Tech Index, over 100 detailed characteristics index at higher than 200 (more than twice the national average), and over 350 index at 150 or higher. This information gives savvy marketers the information to direct their resources.
The Music Downloaders Consumer Tech Index reveals who these music-loving consumers are, what else they are doing with their computers, phones, and other tech products, what’s being used, what it’s being used for, who is using it, and how many there are.
This Consumer Tech Index includes these key differentiators that set these particular music listeners apart:
Activities: Music is not their only unique use for thier online PC, they are also above average in having many ways to use their PCs for fun, imaging, and communications. They also put energy and resource into managing the music they download, storing some online and sharing music playlists.
Mobile Phones: They are more active than average in using their smartphones. Smartphone or feature phone use, what they do with their phone, the brand and Smartphone operating system, and carrier
Social Networking: How they use social networks and which ones they distinctively use, from Facebook to Google+
PC: where else computers are used, how many leave home, the brands, form factor (tablet, netbook, notebook vs. desktop), and operating system
Planned Purchases: The tech products they plan to buy
Devices and Services: The other tech products they use and how they use them, from Game Consoles to PDAs, connectivity services, to eReaders
Shopping Behavior: Where they shop online vs. retail, from Best Buy to WalMart
Printing: The number of printers they use, how and what they print, and when they use special paper
Personal Demographics: The key socioeconomigraphic characteristics that stand out, from age and gender to Employment status and the industry they work in
Usage: Their profile of using PCs, Smartphones, and Basic Feature Phones
Household Demographics: The makeup of their household including ages of children and household size
Attitudes: How they feel about having newer vs. older tech products, plans to change carriers, and about tech complexity
In the Music Downloaders Consumer Tech Index, over 100 detailed characteristics index at higher than 200 (more than twice the national average), and over 350 index at 150 or higher. This information gives savvy marketers the information to direct their resources.
