Mobile Wireless Report
Product Description
The MetaFacts Technology User Profile Mobile Wireless Report provides insights based on a range of fact-based findings, including:
Profiles of subscribers by carrier and agreement
- Verizon vs. AT&T subscribers, both pre and post-merger
- Comparisons of contract and prepaid subscribers
- Segment profile by carrier and device
Profiles of subscribers by platform
- Profiles of iPhone, Android, Blackberry, Microsoft, and basic feature phone users
- Smartphone OS by market segment
- Mobile phone platform segments
Usage models
- Smartphone usage models
- Basic Mobile Phone/Feature Phone usage models
- Usage models of Smartbooks and Mobile PCs
Segment profiles
- Segment comparison of mobile PC and smartphone subscribers
- Segments of smartphone vs. feature phone subscribers
Behavioral profiles
- Communication profiles
- Mix of communication services - voice, text, chat, email, etc. by segment
- Activity comparisons between mobile phones and mobile PCs
- Paid vs. free mobile phone apps
- The most-mobile customers - where they go and what they do
- Profile of music-intensive segments and tech products used
Attitudinal profiles
- Social networking and privacy concerns
Plus additional analysis customized to your needs
Based on surveys with thousands of representative respondents reached by telephone and online, the MetaFacts Technology User Profile Mobile Wireless Report dives deeply into solid survey results to examine the entire range of information technology users. The full market is surveyed, from those with the richest collection of products such as Smartphones to Tablets and Netbooks, to those who don’t even use a mobile phone or PC. The qualitative analysis in this report utilizes the full power of Technology User Profile, the longest-running comprehensive survey of consumers, conducted continuously since 1983.
This report analyzes the market for tech product usage for: Smartphones, Basic Mobile Phones/Feature Phones, Laptop/Notebook/Mobile PCs, Tablet PCs, Netbook PCs, and many other consumer electronics products. It includes analysis by multiple market segments: age, gender, socioeconomic group, technology experience, product ownership, along with other key demographic, behavioral, and attitudinal segmentation factors. Companies featured in this report include Alltel, Apple, ASUS, AT&T, Facebook, Google, Hewlett-Packard, HTC, Leap Wireless, LG, MetroPCS, Microsoft, Motorola, MySpace, Nokia, RIM/Research in Motion, Samsung, Skype, Sony, Sprint, T-Mobile, TracFone, Twitter, US Cellular, Verizon, Virgin, Wal-Mart and others. Market data and analytics are derived from primary survey research proprietary to MetaFacts and offered through syndicated licenses, making it a solid addition to custom primary research, tactical feeds, desk research, web searching or other secondary research sources.
The report includes a concise executive summary, PowerPoint slides with analysis of key findings, plus supporting crosstabulations.
Profiles of subscribers by carrier and agreement
- Verizon vs. AT&T subscribers, both pre and post-merger
- Comparisons of contract and prepaid subscribers
- Segment profile by carrier and device
Profiles of subscribers by platform
- Profiles of iPhone, Android, Blackberry, Microsoft, and basic feature phone users
- Smartphone OS by market segment
- Mobile phone platform segments
Usage models
- Smartphone usage models
- Basic Mobile Phone/Feature Phone usage models
- Usage models of Smartbooks and Mobile PCs
Segment profiles
- Segment comparison of mobile PC and smartphone subscribers
- Segments of smartphone vs. feature phone subscribers
Behavioral profiles
- Communication profiles
- Mix of communication services - voice, text, chat, email, etc. by segment
- Activity comparisons between mobile phones and mobile PCs
- Paid vs. free mobile phone apps
- The most-mobile customers - where they go and what they do
- Profile of music-intensive segments and tech products used
Attitudinal profiles
- Social networking and privacy concerns
Plus additional analysis customized to your needs
Based on surveys with thousands of representative respondents reached by telephone and online, the MetaFacts Technology User Profile Mobile Wireless Report dives deeply into solid survey results to examine the entire range of information technology users. The full market is surveyed, from those with the richest collection of products such as Smartphones to Tablets and Netbooks, to those who don’t even use a mobile phone or PC. The qualitative analysis in this report utilizes the full power of Technology User Profile, the longest-running comprehensive survey of consumers, conducted continuously since 1983.
This report analyzes the market for tech product usage for: Smartphones, Basic Mobile Phones/Feature Phones, Laptop/Notebook/Mobile PCs, Tablet PCs, Netbook PCs, and many other consumer electronics products. It includes analysis by multiple market segments: age, gender, socioeconomic group, technology experience, product ownership, along with other key demographic, behavioral, and attitudinal segmentation factors. Companies featured in this report include Alltel, Apple, ASUS, AT&T, Facebook, Google, Hewlett-Packard, HTC, Leap Wireless, LG, MetroPCS, Microsoft, Motorola, MySpace, Nokia, RIM/Research in Motion, Samsung, Skype, Sony, Sprint, T-Mobile, TracFone, Twitter, US Cellular, Verizon, Virgin, Wal-Mart and others. Market data and analytics are derived from primary survey research proprietary to MetaFacts and offered through syndicated licenses, making it a solid addition to custom primary research, tactical feeds, desk research, web searching or other secondary research sources.
The report includes a concise executive summary, PowerPoint slides with analysis of key findings, plus supporting crosstabulations.
