Want to know which market segments and occupations use mobile PCs the most, and which segments are largest? Want to know how similar – or different – notebook PC and desktop PC users are in who they are, the way they use their PCs, and in their shopping habits? Want actual information from real world users, not speculations or predictions? Then you need the Technology User Profile® — Mobile PC Brand Profile Report from MetaFacts. Now a single report gathers summary results from a large representative sample of thousands of Mobile PC users on their habits and plans for use of PC, the Internet, printers, consumer electronics and peripherals, in the workplace, on the road, and at home. You will see precise, actual information on how they buy and use technology today, not speculations or predictions. The Mobile PC Brand Profile Report is built on the strength of Technology User Profile, conducted continuously since 1983, providing a rich, comprehensive examination of the key aspects of computer technology use across the complete spectrum of environments and buyers. For the Mobile PC Brand Profile Report, the experienced MetaFacts team draws on results from the most current Technology User Profile study to select the key research you need for a high-level, yet detailed look at technology purchases, usage and plans. Using the Technology User Profile Mobile PC Brand Profile Report gives you the confidence of targeted research, available today, drawn from a current and complete range of real-world users. It’s the most effective way to get the kind of analysis you need – concise, focused and immediately available. Features Mobile PCs are different in more than their mobility, size, and price. Each PC brand has a different strategy and market position. The users of a brand's desktops are not always loyal to its mobile products and vice versa. Furthermore, the users of mobile PCs continue to be unique from desktop users, in more ways than the prototypical road warrior. In addition to unique demographics and occupations, mobile PC users are singular in the way they use their computers. They are more active than their desktop-bound counterparts – in their computing practices as well as their travel patterns. This report reveals detailed fact-based findings on: • Just how many mobile PCs are in use as well as desktops. • How these mobile users differ from the less-mobile and desktop-bound demographically, socioeconomically, and in their technology attitudes • Who paid for the mobile PCs: homes, the self-employed, small/medium businesses, large businesses, government, or education • Which PC-maker dominates the mobile market, and the brand share of every other major company • The locations where mobile computers are used, from cybercafés and libraries, to trains, planes, hotels, workplaces, and which room in the house – home office, kitchen, or other rooms • Which retail and online outlets that mobile users like to frequent • The consumer electronics and peripherals used by these active mobile users as well as their shopping list for near-term purchases Based on surveys with more than 7,000 respondents, the MetaFacts Mobile PC Brand Profile Report dives into solid survey results to examine the entire range of these active users, from those that practically work, live, eat, sleep, and play continuously with their notebooks and tablets, to those that only periodically use a mobile PC. It utilizes the full power of Technology User Profile, the longest-running comprehensive survey of Americans, conducted since 1983. |
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