Cloud Storage Demand Report
Product Description
Tech consumers have an increasingly insatiable appetite for bits – digital bits that to them are digital experiences ranging from music to movies. These bits include both items they have created as well as those they have bought.
Furthermore, consumers are not professional IT managers with the training or resources to effectively manage all their different digital objects and assets. Like garages and self storage facilities, hard drives on PCs and cameras are overflowing and continue to near capacity.
There are barriers to growth: consumers have fears about sharing or storing too much online due to risk of loss, identify theft, privacy, and reliability. Furthmermore, complexity and inertia are persistent barriers.
Backup and sharing devices and services have been available for decades, so what is different today? Consumers continue to accumulate multiple devices to create and share content – from standalone cameras and camcorders to iPods and Smartphones, tablets to E-readers, and mobile and desktop PCs. They have become more adept at sharing images through social networks, email, photo-sharing sites, and even thumb drives.
At the same time, many consumers have multiple ways to connect to the Internet for sharing and access, including home, workplace, and public Wi-Fi networks, as well as tethering through mobile hot spots, Smartphones, or other offerings through wireless carriers. A surge in data traffic for backup and synchronization may even further increase bandwidth demands.
Furthermore, the space has gotten crowded with late entrants each focusing on some aspect of "cloud" which adds to confusion among many consumers, particulary the segments which might benefit the most and adopt the soonest.
There are many challenges ahead for tech marketers involved with cloud storage and related services. Inertia remains ever-present: while offerings quickly change, consumer adoption adaptation lags behind. Privacy and security concerns are not only among a paranoid few, and are an actionable concern for both individuals as well as corporate IT departments. Some cloud storage capabilities are subtly integrated into other services while others offer separate services. Consumers are also increasingly mindful of their cost to transmit data though the volume-based plans and data caps in place by some ISPs and carriers.
The Technology User Profile Cloud Storage Demand Report reveals the consumer view – what they have, what they use, and what they feel. This survey-based research examines consumer’s use of online backup and file sharing services, PC-attached and network attached hard disk drives, and their use. Further, it marries this research with their demographics, attitudes and other related tech behaviors to deliver a complete picture.
It also delivers solid numbers developed from the bottom up, not top-down estimates. Further, these numbers are tied to market segment for a complete view. This is critical when misinformation floats around the Internet. Specifically, some viral marketing approaches used to quickly build market are gamed by users, which results in amplified numbers, many of which are inactive accounts. Furthermore, users may try a service for a short time and not continue.
The MetaFacts Technology User Profile Cloud Storage Demand Report delivers, in a concise format, analysis of major technology industry measures, key market factors, top-level market shares, and market segmentation, all linked to solid market data. The comprehensive information package includes a concise qualitative executive summary coupled with a deeper dive, revealing a full quantitative understanding.
For even more profound and customized understanding, subscribers to the Cloud Storage Demand Report are also granted discounted access to the full Technology User Profile datasets, interactive tools, ongoing analysis and other deliverables.
This report is a unique work designed to help companies formulate their strategies based on solid information about which groups of consumers are and are not using which technology and how they use it. It is a complement to often-conflicting tactical pronouncements by opinion analysts or hype from media-fueled myths. It delivers to the bottom line – beyond what consumers might do or should do – to a knowing of what they actually are doing.
This report analyzes the market for tech product usage for: Online Backup Services, Online File/Folder Synchronization Services, Online Image Sharing Services, Online Video Sharing Services, Social Networking, External hard drives, Smartphones, Basic Mobile Phones/Feature Phones, Laptop/Notebook/Mobile PCs, Tablet PCs, Netbook PCs, and many other consumer electronics products. It includes analysis by multiple market segments: age, gender, socioeconomic group, technology experience, product ownership, along with other key demographic, behavioral, and attitudinal segmentation factors. Companies featured in this report include Amazon, Apple, Facebook, Google, Microsoft, MySpace, Dropbox, SugarSync, Box (Box.net), and others. Market data and analytics are derived from primary survey research proprietary to MetaFacts and offered through syndicated licenses, making it a solid addition to custom primary research, tactical feeds, desk research, web searching or other secondary research sources.
The report includes a concise executive summary, PowerPoint slides with analysis of key findings, plus supporting crosstabulations. Please note: the delivery time for hard copies is between 3-5 business days, as each hard copy is custom printed for the organization ordering it. Electronic versions require 24-48 hours as each copy is customized for the client with digital controls and custom watermarking.
For Enterprise/Intranet customers who want additional capability, an option is available for a comprehensive, yet easy to use, Excel pivot table for ready scenario analysis. This option also includes further analysis into key segments profiled for relevance to Consumer Cloud Storage as well as profiles by key service and device types.
Furthermore, consumers are not professional IT managers with the training or resources to effectively manage all their different digital objects and assets. Like garages and self storage facilities, hard drives on PCs and cameras are overflowing and continue to near capacity.
There are barriers to growth: consumers have fears about sharing or storing too much online due to risk of loss, identify theft, privacy, and reliability. Furthmermore, complexity and inertia are persistent barriers.
Backup and sharing devices and services have been available for decades, so what is different today? Consumers continue to accumulate multiple devices to create and share content – from standalone cameras and camcorders to iPods and Smartphones, tablets to E-readers, and mobile and desktop PCs. They have become more adept at sharing images through social networks, email, photo-sharing sites, and even thumb drives.
At the same time, many consumers have multiple ways to connect to the Internet for sharing and access, including home, workplace, and public Wi-Fi networks, as well as tethering through mobile hot spots, Smartphones, or other offerings through wireless carriers. A surge in data traffic for backup and synchronization may even further increase bandwidth demands.
Furthermore, the space has gotten crowded with late entrants each focusing on some aspect of "cloud" which adds to confusion among many consumers, particulary the segments which might benefit the most and adopt the soonest.
There are many challenges ahead for tech marketers involved with cloud storage and related services. Inertia remains ever-present: while offerings quickly change, consumer adoption adaptation lags behind. Privacy and security concerns are not only among a paranoid few, and are an actionable concern for both individuals as well as corporate IT departments. Some cloud storage capabilities are subtly integrated into other services while others offer separate services. Consumers are also increasingly mindful of their cost to transmit data though the volume-based plans and data caps in place by some ISPs and carriers.
The Technology User Profile Cloud Storage Demand Report reveals the consumer view – what they have, what they use, and what they feel. This survey-based research examines consumer’s use of online backup and file sharing services, PC-attached and network attached hard disk drives, and their use. Further, it marries this research with their demographics, attitudes and other related tech behaviors to deliver a complete picture.
It also delivers solid numbers developed from the bottom up, not top-down estimates. Further, these numbers are tied to market segment for a complete view. This is critical when misinformation floats around the Internet. Specifically, some viral marketing approaches used to quickly build market are gamed by users, which results in amplified numbers, many of which are inactive accounts. Furthermore, users may try a service for a short time and not continue.
The MetaFacts Technology User Profile Cloud Storage Demand Report delivers, in a concise format, analysis of major technology industry measures, key market factors, top-level market shares, and market segmentation, all linked to solid market data. The comprehensive information package includes a concise qualitative executive summary coupled with a deeper dive, revealing a full quantitative understanding.
For even more profound and customized understanding, subscribers to the Cloud Storage Demand Report are also granted discounted access to the full Technology User Profile datasets, interactive tools, ongoing analysis and other deliverables.
This report is a unique work designed to help companies formulate their strategies based on solid information about which groups of consumers are and are not using which technology and how they use it. It is a complement to often-conflicting tactical pronouncements by opinion analysts or hype from media-fueled myths. It delivers to the bottom line – beyond what consumers might do or should do – to a knowing of what they actually are doing.
This report analyzes the market for tech product usage for: Online Backup Services, Online File/Folder Synchronization Services, Online Image Sharing Services, Online Video Sharing Services, Social Networking, External hard drives, Smartphones, Basic Mobile Phones/Feature Phones, Laptop/Notebook/Mobile PCs, Tablet PCs, Netbook PCs, and many other consumer electronics products. It includes analysis by multiple market segments: age, gender, socioeconomic group, technology experience, product ownership, along with other key demographic, behavioral, and attitudinal segmentation factors. Companies featured in this report include Amazon, Apple, Facebook, Google, Microsoft, MySpace, Dropbox, SugarSync, Box (Box.net), and others. Market data and analytics are derived from primary survey research proprietary to MetaFacts and offered through syndicated licenses, making it a solid addition to custom primary research, tactical feeds, desk research, web searching or other secondary research sources.
The report includes a concise executive summary, PowerPoint slides with analysis of key findings, plus supporting crosstabulations. Please note: the delivery time for hard copies is between 3-5 business days, as each hard copy is custom printed for the organization ordering it. Electronic versions require 24-48 hours as each copy is customized for the client with digital controls and custom watermarking.
For Enterprise/Intranet customers who want additional capability, an option is available for a comprehensive, yet easy to use, Excel pivot table for ready scenario analysis. This option also includes further analysis into key segments profiled for relevance to Consumer Cloud Storage as well as profiles by key service and device types.
