The busiest mobile PC users are unlike everyday computer users – as they include both the most technologically-savvy as well as the most-hardened road warriors. These pioneers that essentially live with their computers are guides to the future of computing technology. In addition to unique demographics and occupations, these busy mobile users are singular in the way they use their computers. They are more active than their desktop-bound counterparts – in their computing practices as well as their travel patterns. Now that mobile users are the majority of American computer users, it’s even more important to deeply understand these active hands-on users. This report reveals detailed fact-based findings on: - Just how many mobile PC users spend 40 or more hours per week with their computers - How many other additional computers these busy mobile users actively use - How these busiest users differ from less-mobile and desktop-bound demographically, socioeconomically, and in their technology attitudes - The seven core occupational groups that are both very busiest with their mobiles and also are the most numerous, as well as the 14 occupational groups that are least busy with their mobiles and fewest in number - The two “silver-bullet” activities of the busiest mobile users that are not for the least-busy, as well as the one key activity that might just get the busiest mobile PC users to give up their notebooks - Who paid for the most-mobile PCs: homes, the self-employed, small/medium businesses, large businesses, government, or education - Which PC-maker dominates the mobile market, and the brand share of every other major company for the user’s primary as well as other mobile PCs - The locations where mobile computers are used, from cybercafés and libraries, to trains, planes, hotels, workplaces, and which room in the house – home office, kitchen, or other rooms - Which retail and online outlets the busiest mobile users like to frequent - The consumer electronics and peripherals used by these busy mobiles as well as their shopping list for near-term purchases Based on surveys with more than 10,000 respondents surveyed by telephone and online, the MetaFacts Busy Mobiles Report dives into solid survey results to examine the entire range of these active users, from those that practically work, live, eat, sleep, and play continuously with their notebooks and tablets, to those that have a mobile as their 2nd or 3rd PC that they use extensively in their travels. This focused analysis examines the busiest and least-busy mobile users, as well as the mobile versus the desktop-bound. It reports on users, PCs, and households to give a complete picture. It utilizes the full power of the Technology User Profile 2008 Annual Edition, the longest-running comprehensive survey of Americans, conducted since 1983. |
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