Bored Social Network Quitters-Consumer Tech Index
Product Description
Social networking is not very different than other forms of entertainment. When people feel the party's over, they leave.
A key challenge for social networks - keeping a sense of vibrancy, freshness, and interest.
Whether due to the social networker's choice of friends or the social network itself, a large number of people have been quitting out of boredom.
The Bored Social Network Quitters Consumer Tech Index reveals who these bored consumers are, what else they are doing with their computers and phones and other tech products, what's being used, what it's being used for, who is using it, and how many quitters there are.
This Consumer Tech Index includes these key differentiators that set these particular types of social network quitters apart:
PC: where else computers are used, how many leave home, the brands, form factor (tablet, netbook, notebook vs. desktop), and operating system
Activities: other handhelds they use, such as MP3 players, PDAs, and eBook readers, and what they do with them, from communication to fun, imaging to sharing
Mobile phones: Smartphone or feature phone use, what they do with their phone, the brand and Smartphone operating system, and carrier
Planned purchases: The tech products they plan to buy
Devices and Services: The other tech products they use and how they use them, from Game Consoles to PDAs, connectivity services, to eReaders
Shopping Behavior: Where they shop online vs. retail, from Best Buy to WalMart
Printing: The number of printers they use, how and what they print, and when they use special paper
Personal Demographics: The key socioeconomigraphic characteristics that stand out, from age and gender to Employment status and the industry they work in
Usage: Their profile of using PCs, Smartphones, and Basic Feature Phones
Social Networking: If still using some social network, how they use social networks and which ones they distinctively use, from Facebook to Google+
Household Demographics: The makeup of their household including ages of children and household size
Attitudes: How they feel about having newer vs. older tech products, plans to change carriers, and about tech complexity
A key challenge for social networks - keeping a sense of vibrancy, freshness, and interest.
Whether due to the social networker's choice of friends or the social network itself, a large number of people have been quitting out of boredom.
The Bored Social Network Quitters Consumer Tech Index reveals who these bored consumers are, what else they are doing with their computers and phones and other tech products, what's being used, what it's being used for, who is using it, and how many quitters there are.
This Consumer Tech Index includes these key differentiators that set these particular types of social network quitters apart:
PC: where else computers are used, how many leave home, the brands, form factor (tablet, netbook, notebook vs. desktop), and operating system
Activities: other handhelds they use, such as MP3 players, PDAs, and eBook readers, and what they do with them, from communication to fun, imaging to sharing
Mobile phones: Smartphone or feature phone use, what they do with their phone, the brand and Smartphone operating system, and carrier
Planned purchases: The tech products they plan to buy
Devices and Services: The other tech products they use and how they use them, from Game Consoles to PDAs, connectivity services, to eReaders
Shopping Behavior: Where they shop online vs. retail, from Best Buy to WalMart
Printing: The number of printers they use, how and what they print, and when they use special paper
Personal Demographics: The key socioeconomigraphic characteristics that stand out, from age and gender to Employment status and the industry they work in
Usage: Their profile of using PCs, Smartphones, and Basic Feature Phones
Social Networking: If still using some social network, how they use social networks and which ones they distinctively use, from Facebook to Google+
Household Demographics: The makeup of their household including ages of children and household size
Attitudes: How they feel about having newer vs. older tech products, plans to change carriers, and about tech complexity
