To the super-techno, analog TVs may seem a thing of the past, yet interest is high for converters that allow older TVs to still receive TV broadcasts. As the end of Analog TV broadcasts in the U.S. draws near, purchases and demands aren't coming from the market segments touted as vital. Surprisingly, demand is highest among households already with cable and satellite pay TV services. This report reveals the unique activities of free viewers, Pay TV subscribers, and non-viewers, detailing their demographics, consumer electronics, shopping and buying behavior, key retail and online outlets, technology attitudes, and much more. It reveals that those currently with and planning to buy Analog TV Converters are not all technophobes, nor seniors. |
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